Experiential learning process: An example in export plan assignment
This paper describes a class assignment in writing an export plan in order to help students to gain hands-on experience in international marketing. It is an interactive online collaborative effort among students, the instructor, exporters and business consultants in putting together an export plan....
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| Main Authors: | , |
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| Format: | Journal |
| Published: |
2018
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| Subjects: | |
| Online Access: | https://www.scopus.com/inward/record.uri?partnerID=HzOxMe3b&scp=84861732250&origin=inward http://cmuir.cmu.ac.th/jspui/handle/6653943832/52006 |
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| Institution: | Chiang Mai University |
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