The connection and disconnection between e-commerce businesses and their customers: Exploring the role of engagement, perceived usefulness, and perceived ease-of-use

• Main Authors: Abdul R. Ashraf, Narongsak (Tek) Thongpapanl, Stavroula Spyropoulou
• Format: Journal
• Published: 2018
• Subjects: Business, Management and Accounting; Computer Science
• Online Access: https://www.scopus.com/inward/record.uri?partnerID=HzOxMe3b&scp=84991666191&origin=inward; http://cmuir.cmu.ac.th/jspui/handle/6653943832/55318
• Institution: Chiang Mai University

© 2016 Significant time, resources, and attention have been given over the past few decades to explore how businesses can attract more customers to their online stores, and yet problems remain. It is still difficult to convert a potential customer's initial online encounter into a buying relati...