Factors affecting consumers’ willingness to purchase telehomecare products

© Springer International Publishing Switzerland 2016. This paper investigated the influence of various factors-product knowledge and perceived risk, benefit, and value-on consumers’ willingness to purchase telehomecare products (e.g., the RFID smart care watch). Of the 500 returned questionnaires, 3...

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Main Authors:	Jakkreeporn Sannork, Wan Tran Huang
Format:	Book Series
Published:	2018
Subjects:	Computer Science
Online Access:	https://www.scopus.com/inward/record.uri?partnerID=HzOxMe3b&scp=84952685271&origin=inward http://cmuir.cmu.ac.th/jspui/handle/6653943832/55593
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Institution:	Chiang Mai University

id	th-cmuir.6653943832-55593
record_format	dspace
spelling	th-cmuir.6653943832-555932018-09-05T02:58:17Z Factors affecting consumers’ willingness to purchase telehomecare products Jakkreeporn Sannork Wan Tran Huang Computer Science © Springer International Publishing Switzerland 2016. This paper investigated the influence of various factors-product knowledge and perceived risk, benefit, and value-on consumers’ willingness to purchase telehomecare products (e.g., the RFID smart care watch). Of the 500 returned questionnaires, 388 were valid (77.60 %). Structural equation modeling (SEM) was used as the main research method. The results showed that the perceived risk of telehomecare products by consumers had a significant impact on perceived value, but it had no significant impact on willingness to purchase. In contrast, product knowledge significantly influenced the perceived benefit of the product and consumers’ willingness to buy. 2018-09-05T02:58:17Z 2018-09-05T02:58:17Z 2016-01-01 Book Series 1860949X 2-s2.0-84952685271 10.1007/978-3-319-27284-9_38 https://www.scopus.com/inward/record.uri?partnerID=HzOxMe3b&scp=84952685271&origin=inward http://cmuir.cmu.ac.th/jspui/handle/6653943832/55593
institution	Chiang Mai University
building	Chiang Mai University Library
country	Thailand
collection	CMU Intellectual Repository
topic	Computer Science
spellingShingle	Computer Science Jakkreeporn Sannork Wan Tran Huang Factors affecting consumers’ willingness to purchase telehomecare products
description	© Springer International Publishing Switzerland 2016. This paper investigated the influence of various factors-product knowledge and perceived risk, benefit, and value-on consumers’ willingness to purchase telehomecare products (e.g., the RFID smart care watch). Of the 500 returned questionnaires, 388 were valid (77.60 %). Structural equation modeling (SEM) was used as the main research method. The results showed that the perceived risk of telehomecare products by consumers had a significant impact on perceived value, but it had no significant impact on willingness to purchase. In contrast, product knowledge significantly influenced the perceived benefit of the product and consumers’ willingness to buy.
format	Book Series
author	Jakkreeporn Sannork Wan Tran Huang
author_facet	Jakkreeporn Sannork Wan Tran Huang
author_sort	Jakkreeporn Sannork
title	Factors affecting consumers’ willingness to purchase telehomecare products
title_short	Factors affecting consumers’ willingness to purchase telehomecare products
title_full	Factors affecting consumers’ willingness to purchase telehomecare products
title_fullStr	Factors affecting consumers’ willingness to purchase telehomecare products
title_full_unstemmed	Factors affecting consumers’ willingness to purchase telehomecare products
title_sort	factors affecting consumers’ willingness to purchase telehomecare products
publishDate	2018
url	https://www.scopus.com/inward/record.uri?partnerID=HzOxMe3b&scp=84952685271&origin=inward http://cmuir.cmu.ac.th/jspui/handle/6653943832/55593
_version_	1681424534793617408

Factors affecting consumers’ willingness to purchase telehomecare products

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