Conjoint analysis and clustering techniques in ready-to-cook dried pork product development
© 2019 IEEE. The case study company produces and sells fresh products such as pork, chicken and eggs, and processed meat products. It is currently encountering the problem that the newly released ready-to-cook dried pork product has not been popular among consumers in Thailand. This research, theref...
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| Main Authors: | , , |
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| Format: | Conference Proceeding |
| Published: |
2020
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| Subjects: | |
| Online Access: | https://www.scopus.com/inward/record.uri?partnerID=HzOxMe3b&scp=85076362520&origin=inward http://cmuir.cmu.ac.th/jspui/handle/6653943832/67819 |
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| Institution: | Chiang Mai University |