The split plot with repeated randomised complete block design can reduce psychological biases in consumer acceptance testing

• Main Authors: Jirangrat W., Wang J., Sriwattana S., No H.K., Prinyawiwatkul W.
• Format: Article
• Language: English
• Published: 2014
• Online Access: http://www.scopus.com/inward/record.url?eid=2-s2.0-84900653613&partnerID=40&md5=af1aa22917b2a4d748d54b37d68603b9; http://cmuir.cmu.ac.th/handle/6653943832/681
• Institution: Chiang Mai University

A randomised complete block design (RCBD) has been extensively used in consumer testing; however, it is ineffective in preventing sample presentation biases. This study demonstrated a more efficient experimental design [i.e. split plot with repeated randomised complete block design (SPRRCBD)] to hel...