The split plot with repeated randomised complete block design can reduce psychological biases in consumer acceptance testing

The split plot with repeated randomised complete block design can reduce psychological biases in consumer acceptance testing

A randomised complete block design (RCBD) has been extensively used in consumer testing; however, it is ineffective in preventing sample presentation biases. This study demonstrated a more efficient experimental design [i.e. split plot with repeated randomised complete block design (SPRRCBD)] to hel...

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Bibliographic Details
Main Authors: Wannita Jirangrat, Jing Wang, Sujinda Sriwattana, Hong Kyoon No, Witoon Prinyawiwatkul
Format: Journal
Published: 2018
Subjects:
Agricultural and Biological Sciences
Engineering
Online Access:https://www.scopus.com/inward/record.uri?partnerID=HzOxMe3b&scp=84900653613&origin=inward
http://cmuir.cmu.ac.th/jspui/handle/6653943832/53069
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Institution: Chiang Mai University

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https://www.scopus.com/inward/record.uri?partnerID=HzOxMe3b&scp=84900653613&origin=inward
http://cmuir.cmu.ac.th/jspui/handle/6653943832/53069

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