The split plot with repeated randomised complete block design can reduce psychological biases in consumer acceptance testing

• Main Authors: Wannita Jirangrat, Jing Wang, Sujinda Sriwattana, Hong Kyoon No, Witoon Prinyawiwatkul
• Format: Journal
• Published: 2018
• Subjects: Agricultural and Biological Sciences; Engineering
• Online Access: https://www.scopus.com/inward/record.uri?partnerID=HzOxMe3b&scp=84900653613&origin=inward; http://cmuir.cmu.ac.th/jspui/handle/6653943832/53069
• Institution: Chiang Mai University

A randomised complete block design (RCBD) has been extensively used in consumer testing; however, it is ineffective in preventing sample presentation biases. This study demonstrated a more efficient experimental design [i.e. split plot with repeated randomised complete block design (SPRRCBD)] to hel...