The split plot with repeated randomised complete block design can reduce psychological biases in consumer acceptance testing
A randomised complete block design (RCBD) has been extensively used in consumer testing; however, it is ineffective in preventing sample presentation biases. This study demonstrated a more efficient experimental design [i.e. split plot with repeated randomised complete block design (SPRRCBD)] to hel...
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| Main Authors: | , , , , |
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| Format: | Journal |
| Published: |
2018
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| Subjects: | |
| Online Access: | https://www.scopus.com/inward/record.uri?partnerID=HzOxMe3b&scp=84900653613&origin=inward http://cmuir.cmu.ac.th/jspui/handle/6653943832/53069 |
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| Institution: | Chiang Mai University |