The split plot with repeated randomised complete block design can reduce psychological biases in consumer acceptance testing
A randomised complete block design (RCBD) has been extensively used in consumer testing; however, it is ineffective in preventing sample presentation biases. This study demonstrated a more efficient experimental design [i.e. split plot with repeated randomised complete block design (SPRRCBD)] to hel...
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| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
2014
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| Online Access: | http://www.scopus.com/inward/record.url?eid=2-s2.0-84900653613&partnerID=40&md5=af1aa22917b2a4d748d54b37d68603b9 http://cmuir.cmu.ac.th/handle/6653943832/681 |
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| Institution: | Chiang Mai University |
| Language: | English |