Knowledge Guide for Thai-Chinese Brand Name Translation of Snack Food
It is significant for international enterprises which wants to enter into foreign market to localize their brand name in local language, especially in China. Chinese culture differs greatly from the other culture in the world and Chinese customers concerns a lot about the cultural association of a b...
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| Format: | Independent Study |
| Language: | English |
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เชียงใหม่ : บัณฑิตวิทยาลัย มหาวิทยาลัยเชียงใหม่
2020
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| Online Access: | http://cmuir.cmu.ac.th/jspui/handle/6653943832/69707 |
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| Institution: | Chiang Mai University |
| Language: | English |