Building a Taxonomy for Thai-Chinese Brand Name Translation of Snack Foods
© 2020 IEEE. It is common practice for foreign products to carry both an original brand name and a translated name when entering into Chinese market. Previous researchers tend to capture knowledge from professional expert to develop the translation strategies for companies. This study is mainly conc...
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| Main Authors: | , , |
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| Format: | Conference Proceeding |
| Published: |
2020
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| Subjects: | |
| Online Access: | https://www.scopus.com/inward/record.uri?partnerID=HzOxMe3b&scp=85085603670&origin=inward http://cmuir.cmu.ac.th/jspui/handle/6653943832/70140 |
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| Institution: | Chiang Mai University |