Online Reviews: What Drives Consumers to Use Them
© 2020, © 2020 International Association for Computer Information Systems. With the rapid E-commerce growth and changes in consumers’ behaviors, many businesses are forced to adapt their business model to match their target customers’ needs. To provide consumers with more product details and increas...
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| Main Authors: | , , |
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| Format: | Journal |
| Published: |
2020
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| Subjects: | |
| Online Access: | https://www.scopus.com/inward/record.uri?partnerID=HzOxMe3b&scp=85087685536&origin=inward http://cmuir.cmu.ac.th/jspui/handle/6653943832/70449 |
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| Institution: | Chiang Mai University |