Online Reviews: What Drives Consumers to Use Them

• المؤلفون الرئيسيون: Chuleeporn Changchit, Tim Klaus, Ravi Lonkani
• التنسيق: دورية
• منشور في: 2020
• الموضوعات: Computer Science
• الوصول للمادة أونلاين: https://www.scopus.com/inward/record.uri?partnerID=HzOxMe3b&scp=85087685536&origin=inward; http://cmuir.cmu.ac.th/jspui/handle/6653943832/70449

© 2020, © 2020 International Association for Computer Information Systems. With the rapid E-commerce growth and changes in consumers’ behaviors, many businesses are forced to adapt their business model to match their target customers’ needs. To provide consumers with more product details and increas...