Online Reviews: What Drives Consumers to Use Them

© 2020, © 2020 International Association for Computer Information Systems. With the rapid E-commerce growth and changes in consumers’ behaviors, many businesses are forced to adapt their business model to match their target customers’ needs. To provide consumers with more product details and increas...

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Main Authors: Chuleeporn Changchit, Tim Klaus, Ravi Lonkani
格式: 雜誌
出版: 2020
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在線閱讀:https://www.scopus.com/inward/record.uri?partnerID=HzOxMe3b&scp=85087685536&origin=inward
http://cmuir.cmu.ac.th/jspui/handle/6653943832/70449
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機構: Chiang Mai University