Service brand equity and employee brand commitment

Purpose: The aims of this article are to measure the brand equity of service firms (luxury hotels) using a customer perspective, to identify factors that predict customers' brands relationships and to explore the links between service brand equity and employee brand commitment Design/methodolog...

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Bibliographic Details
Main Authors: Kimpakorn N., Tocquer G.
Format: Article
Language:English
Published: 2014
Online Access:http://www.scopus.com/inward/record.url?eid=2-s2.0-77955084971&partnerID=40&md5=25dc9a4d16bc02a60ccb27ee961ba832
http://cmuir.cmu.ac.th/handle/6653943832/942
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Institution: Chiang Mai University
Language: English
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