Service brand equity and employee brand commitment
Purpose: The aims of this article are to measure the brand equity of service firms (luxury hotels) using a customer perspective, to identify factors that predict customers' brands relationships and to explore the links between service brand equity and employee brand commitment Design/methodolog...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
2014
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| Online Access: | http://www.scopus.com/inward/record.url?eid=2-s2.0-77955084971&partnerID=40&md5=25dc9a4d16bc02a60ccb27ee961ba832 http://cmuir.cmu.ac.th/handle/6653943832/942 |
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| Institution: | Chiang Mai University |
| Language: | English |