Personal values and mall shopping behavior: The mediating role of attitude and intention among Chinese and Thai consumers
Personal values are important determinants of consumer behavior. While previous research has identified values (i.e., openness to change and self-enhancement) which guide consumers' mall shopping behavior, they have been set in a Western cultural context. By adopting a value-attitude-behavior (...
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| Main Authors: | , |
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| Format: | Article |
| Published: |
2018
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| Online Access: | https://repository.li.mahidol.ac.th/handle/123456789/13894 |
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| Institution: | Mahidol University |