Personal values and mall shopping behavior: The mediating role of attitude and intention among Chinese and Thai consumers

• المؤلفون الرئيسيون: Yuanfeng Cai, Randall Shannon
• مؤلفون آخرون: Mahidol University
• التنسيق: مقال
• منشور في: 2018
• الموضوعات: Business, Management and Accounting; Economics, Econometrics and Finance
• الوصول للمادة أونلاين: https://repository.li.mahidol.ac.th/handle/123456789/13894

Personal values are important determinants of consumer behavior. While previous research has identified values (i.e., openness to change and self-enhancement) which guide consumers' mall shopping behavior, they have been set in a Western cultural context. By adopting a value-attitude-behavior (...