Personal values and mall shopping behavior: The mediating role of attitude and intention among Chinese and Thai consumers

• Main Authors: Yuanfeng Cai, Randall Shannon
• 其他作者: Mahidol University
• 格式: Article
• 出版: 2018
• 主題: Business, Management and Accounting; Economics, Econometrics and Finance
• 在線閱讀: https://repository.li.mahidol.ac.th/handle/123456789/13894

Personal values are important determinants of consumer behavior. While previous research has identified values (i.e., openness to change and self-enhancement) which guide consumers' mall shopping behavior, they have been set in a Western cultural context. By adopting a value-attitude-behavior (...