Aging consumers and technological rejection
© 2014 PICMET. This paper aims to explore the reason why older consumers show less acceptance of technological innovative products or services by using the Control Theory framework, because assuming all non-adopters as homogeneous may be inaccurate. Since many older consumers have rejected technolog...
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| Main Authors: | , |
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| Other Authors: | |
| Format: | Conference or Workshop Item |
| Published: |
2018
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| Subjects: | |
| Online Access: | https://repository.li.mahidol.ac.th/handle/123456789/33536 |
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| Institution: | Mahidol University |