Aging consumers and technological rejection

• Main Authors: Jul Thanasrivanitchai, Randall Shannon
• Other Authors: Mahidol University
• Format: Conference or Workshop Item
• Published: 2018
• Subjects: Business, Management and Accounting; Social Sciences
• Online Access: https://repository.li.mahidol.ac.th/handle/123456789/33536

© 2014 PICMET. This paper aims to explore the reason why older consumers show less acceptance of technological innovative products or services by using the Control Theory framework, because assuming all non-adopters as homogeneous may be inaccurate. Since many older consumers have rejected technolog...