Exploring the perceived value of social practice theories for business-to-business marketing managers

• Main Authors: Sid Lowe, Michel Rod, Astrid Kainzbauer, Ki Soon Hwang
• Other Authors: University of Wollongong in Dubai
• Format: Article
• Published: 2018
• Subjects: Business, Management and Accounting; Decision Sciences
• Online Access: https://repository.li.mahidol.ac.th/handle/123456789/43283
• Institution: Mahidol University

© 2016, © Emerald Group Publishing Limited. Purpose: Drawing on sociological theories of Giddens, Bourdieu and Goffman, the purpose of this paper is to explore how different relationships are characterized between actors in interaction and determine whether social theories of practice resonate as be...