Competitive marketing through Confucian values in Malaysia: a case study
© 2016, © Emerald Group Publishing Limited. Purpose: The purpose of this paper is to stimulate debate about the advantages and disadvantages of incorporating Confucian values in personnel and marketing practices of a manufacturing firm in an ethnically diverse, emerging economy of Southeast Asia. De...
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| Main Authors: | , |
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| Other Authors: | |
| Format: | Article |
| Published: |
2018
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| Subjects: | |
| Online Access: | https://repository.li.mahidol.ac.th/handle/123456789/43297 |
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| Institution: | Mahidol University |