Multilevel marketing and entrepreneurship in Thailand: A case study

© 2016, © Emerald Group Publishing Limited. Purpose: The purpose of this research is to trace the development of a major player in the health/wellness direct sales industry in Thailand and draw lessons about growth strategies and approaches in dealing with common entrepreneurial challenges. Design/m...

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Bibliographic Details
Main Authors: Somchai Hatchaleelaha, Winai Wongsurawat
Other Authors: Asian Institute of Technology Thailand
Format: Article
Published: 2018
Subjects:
Online Access:https://repository.li.mahidol.ac.th/handle/123456789/43304
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Institution: Mahidol University