Increasing Growth Opportunities for Non-heavy and Heavy Users–A Case Study of Yogurt Cups in Thailand
© 2018, © 2018 Taylor & Francis Group, LLC. What distinguishes heavy and non-heavy users, and which sub-segment of non-heavy users exhibits a stronger potential to become heavy-users? The study selected yogurt cups as an example of a Fast Moving Consumer Good (FMCG) for examination. Attitude t...
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| Main Authors: | , |
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2019
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| Online Access: | https://repository.li.mahidol.ac.th/handle/123456789/44855 |
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| Institution: | Mahidol University |