Increasing Growth Opportunities for Non-heavy and Heavy Users–A Case Study of Yogurt Cups in Thailand

© 2018, © 2018 Taylor & Francis Group, LLC. What distinguishes heavy and non-heavy users, and which sub-segment of non-heavy users exhibits a stronger potential to become heavy-users? The study selected yogurt cups as an example of a Fast Moving Consumer Good (FMCG) for examination. Attitude t...

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Bibliographic Details
Main Authors: Opas Ruangthammakit, Winai Wongsurawat
Other Authors: Shinawatra University
Published: 2019
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Online Access:https://repository.li.mahidol.ac.th/handle/123456789/44855
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Institution: Mahidol University