A Willingness to Disclose Personal Information for Monetary Reward: A Study of Fitness Tracker Users in Thailand
The paper investigates a person’s willingness to reveal personal information for a monetary reward using a model that includes factors reflecting trust belief, risk belief, information type, subjective norm, and privacy concerns. A survey of fitness-tracker users (N = 504) using a convenience sampli...
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| Format: | Article |
| Published: |
2023
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| Online Access: | https://repository.li.mahidol.ac.th/handle/123456789/86994 |
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| Institution: | Mahidol University |