A Willingness to Disclose Personal Information for Monetary Reward: A Study of Fitness Tracker Users in Thailand

The paper investigates a person’s willingness to reveal personal information for a monetary reward using a model that includes factors reflecting trust belief, risk belief, information type, subjective norm, and privacy concerns. A survey of fitness-tracker users (N = 504) using a convenience sampli...

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Main Author: Phonthanukitithaworn C.
Other Authors: Mahidol University
Format: Article
Published: 2023
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Online Access:https://repository.li.mahidol.ac.th/handle/123456789/86994
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spelling th-mahidol.869942023-06-19T01:21:26Z A Willingness to Disclose Personal Information for Monetary Reward: A Study of Fitness Tracker Users in Thailand Phonthanukitithaworn C. Mahidol University Social Sciences The paper investigates a person’s willingness to reveal personal information for a monetary reward using a model that includes factors reflecting trust belief, risk belief, information type, subjective norm, and privacy concerns. A survey of fitness-tracker users (N = 504) using a convenience sampling approach allowed data to be collected. Data analysis used a measurement model to assess construct reliability and validity, with structural equation modeling (SEM) used to test the model’s hypotheses. Findings highlight the direct effect of information type and subjective norm as factors that influence privacy. Trust and risk belief associated with information disclosure did not affect privacy concerns nor the willingness to disclose for monetary reward. Subjective norm was the only factor associated with people’s willingness to disclose information for monetary reward—highlighting the influence of peer groups and culture on the disclosure process. Notably, subjective norm as a factor that influences information disclosure is seldom reported. The paper contributes to further understanding of factors that influence personal information disclosure when people are offered a monetary incentive. Practical implications include how a reasonable monetary reward can potentially influence disclosure and that leveraging social networks when requesting information may enhance disclosure. Theoretical implications highlight that the modeling of commonly measured risk and trust factors may not hold in certain situations. 2023-06-18T18:21:26Z 2023-06-18T18:21:26Z 2022-04-01 Article SAGE Open Vol.12 No.2 (2022) 10.1177/21582440221097399 21582440 2-s2.0-85130715980 https://repository.li.mahidol.ac.th/handle/123456789/86994 SCOPUS
institution Mahidol University
building Mahidol University Library
continent Asia
country Thailand
Thailand
content_provider Mahidol University Library
collection Mahidol University Institutional Repository
topic Social Sciences
spellingShingle Social Sciences
Phonthanukitithaworn C.
A Willingness to Disclose Personal Information for Monetary Reward: A Study of Fitness Tracker Users in Thailand
description The paper investigates a person’s willingness to reveal personal information for a monetary reward using a model that includes factors reflecting trust belief, risk belief, information type, subjective norm, and privacy concerns. A survey of fitness-tracker users (N = 504) using a convenience sampling approach allowed data to be collected. Data analysis used a measurement model to assess construct reliability and validity, with structural equation modeling (SEM) used to test the model’s hypotheses. Findings highlight the direct effect of information type and subjective norm as factors that influence privacy. Trust and risk belief associated with information disclosure did not affect privacy concerns nor the willingness to disclose for monetary reward. Subjective norm was the only factor associated with people’s willingness to disclose information for monetary reward—highlighting the influence of peer groups and culture on the disclosure process. Notably, subjective norm as a factor that influences information disclosure is seldom reported. The paper contributes to further understanding of factors that influence personal information disclosure when people are offered a monetary incentive. Practical implications include how a reasonable monetary reward can potentially influence disclosure and that leveraging social networks when requesting information may enhance disclosure. Theoretical implications highlight that the modeling of commonly measured risk and trust factors may not hold in certain situations.
author2 Mahidol University
author_facet Mahidol University
Phonthanukitithaworn C.
format Article
author Phonthanukitithaworn C.
author_sort Phonthanukitithaworn C.
title A Willingness to Disclose Personal Information for Monetary Reward: A Study of Fitness Tracker Users in Thailand
title_short A Willingness to Disclose Personal Information for Monetary Reward: A Study of Fitness Tracker Users in Thailand
title_full A Willingness to Disclose Personal Information for Monetary Reward: A Study of Fitness Tracker Users in Thailand
title_fullStr A Willingness to Disclose Personal Information for Monetary Reward: A Study of Fitness Tracker Users in Thailand
title_full_unstemmed A Willingness to Disclose Personal Information for Monetary Reward: A Study of Fitness Tracker Users in Thailand
title_sort willingness to disclose personal information for monetary reward: a study of fitness tracker users in thailand
publishDate 2023
url https://repository.li.mahidol.ac.th/handle/123456789/86994
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