Case study – trade dress and brand protection in Thailand’s copier paper business
Purpose: The purpose of this paper is to describe and analyze an unusual legal development concerning brand protection in Thailand. The case study elucidates many key concepts in brand management and the political economy of Thailand. Design/methodology/approach: A case study approach is adopted, in...
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| Format: | Article |
| Published: |
2023
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| Online Access: | https://repository.li.mahidol.ac.th/handle/123456789/87007 |
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| Institution: | Mahidol University |