The country of origin effects on purchase intention of Thai consumers: the moderating of trusting beliefs and brand equity

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Bibliographic Details
Main Authors: Piyakarn Supanchanaburee, Pongsakorn Pitchayadol
Format: Technical Report
Language:English
Published: Prince of Songkla University 2014
Subjects:
Online Access:http://kb.psu.ac.th/psukb/handle/2010/9457
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Institution: Prince of Songkhla University
Language: English
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