The country of origin effects on purchase intention of Thai consumers: the moderating of trusting beliefs and brand equity
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| Main Authors: | , |
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| Format: | Technical Report |
| Language: | English |
| Published: |
Prince of Songkla University
2014
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| Subjects: | |
| Online Access: | http://kb.psu.ac.th/psukb/handle/2010/9457 |
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| Institution: | Prince of Songkhla University |
| Language: | English |