The country of origin effects on purchase intention of Thai consumers: the moderating of trusting beliefs and brand equity
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| Main Authors: | , |
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| Format: | Technical Report |
| Language: | English |
| Published: |
Prince of Songkla University
2014
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| Subjects: | |
| Online Access: | http://kb.psu.ac.th/psukb/handle/2010/9457 |
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| Institution: | Prince of Songkhla University |
| Language: | English |
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th-psu.2010-94572014-09-22T04:47:23Z The country of origin effects on purchase intention of Thai consumers: the moderating of trusting beliefs and brand equity the moderating of trusting beliefs and brand equity : The country of origin effects on purchase intention of Thai consumers Piyakarn Supanchanaburee Pongsakorn Pitchayadol Consumer behavior Thailand Brand name products China 2014-09-22T04:47:23Z 2014-09-22T04:47:23Z 2012 Technical Report http://kb.psu.ac.th/psukb/handle/2010/9457 en application/pdf Prince of Songkla University |
| institution |
Prince of Songkhla University |
| building |
Khunying Long Athakravi Sunthorn Learning Resources Center |
| country |
Thailand |
| collection |
PSU Knowledge Bank |
| language |
English |
| topic |
Consumer behavior Thailand Brand name products China |
| spellingShingle |
Consumer behavior Thailand Brand name products China Piyakarn Supanchanaburee Pongsakorn Pitchayadol The country of origin effects on purchase intention of Thai consumers: the moderating of trusting beliefs and brand equity |
| format |
Technical Report |
| author |
Piyakarn Supanchanaburee Pongsakorn Pitchayadol |
| author_facet |
Piyakarn Supanchanaburee Pongsakorn Pitchayadol |
| author_sort |
Piyakarn Supanchanaburee |
| title |
The country of origin effects on purchase intention of Thai consumers: the moderating of trusting beliefs and brand equity |
| title_short |
The country of origin effects on purchase intention of Thai consumers: the moderating of trusting beliefs and brand equity |
| title_full |
The country of origin effects on purchase intention of Thai consumers: the moderating of trusting beliefs and brand equity |
| title_fullStr |
The country of origin effects on purchase intention of Thai consumers: the moderating of trusting beliefs and brand equity |
| title_full_unstemmed |
The country of origin effects on purchase intention of Thai consumers: the moderating of trusting beliefs and brand equity |
| title_sort |
country of origin effects on purchase intention of thai consumers: the moderating of trusting beliefs and brand equity |
| publisher |
Prince of Songkla University |
| publishDate |
2014 |
| url |
http://kb.psu.ac.th/psukb/handle/2010/9457 |
| _version_ |
1681497007162654720 |