The impact of subjective norms, behavioral control and attitude factors on the purchase Intention of OTOP snacks food products : a case study among international consumers in Phuket-Thailand
Thesis (M.B.A., (Business Administration))--Prince of Songkla University, 2014
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| Format: | Theses and Dissertations |
| Language: | English |
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Prince of Songkla University
2015
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| Online Access: | http://kb.psu.ac.th/psukb/handle/2010/9893 |
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| Institution: | Prince of Songkhla University |
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th-psu.2010-98932015-09-23T03:58:29Z The impact of subjective norms, behavioral control and attitude factors on the purchase Intention of OTOP snacks food products : a case study among international consumers in Phuket-Thailand Mahamat Abdourrahmane Sasiwemon Sukhabot Faculty of Management Sciences (Business Administration) คณะวิทยาการจัดการ ภาควิชาบริหารธุรกิจ Business enterprises Consumer behavior Consumers Psychology Marketing Thesis (M.B.A., (Business Administration))--Prince of Songkla University, 2014 2015-09-23T03:58:29Z 2015-09-23T03:58:29Z 2014 Thesis http://kb.psu.ac.th/psukb/handle/2010/9893 en application/pdf Prince of Songkla University |
| institution |
Prince of Songkhla University |
| building |
Khunying Long Athakravi Sunthorn Learning Resources Center |
| continent |
Asia |
| country |
Thailand Thailand |
| content_provider |
Khunying Long Athakravi Sunthorn Learning Resources Center |
| collection |
PSU Knowledge Bank |
| language |
English |
| topic |
Business enterprises Consumer behavior Consumers Psychology Marketing |
| spellingShingle |
Business enterprises Consumer behavior Consumers Psychology Marketing Mahamat Abdourrahmane The impact of subjective norms, behavioral control and attitude factors on the purchase Intention of OTOP snacks food products : a case study among international consumers in Phuket-Thailand |
| description |
Thesis (M.B.A., (Business Administration))--Prince of Songkla University, 2014 |
| author2 |
Sasiwemon Sukhabot |
| author_facet |
Sasiwemon Sukhabot Mahamat Abdourrahmane |
| format |
Theses and Dissertations |
| author |
Mahamat Abdourrahmane |
| author_sort |
Mahamat Abdourrahmane |
| title |
The impact of subjective norms, behavioral control and attitude factors on the purchase Intention of OTOP snacks food products : a case study among international consumers in Phuket-Thailand |
| title_short |
The impact of subjective norms, behavioral control and attitude factors on the purchase Intention of OTOP snacks food products : a case study among international consumers in Phuket-Thailand |
| title_full |
The impact of subjective norms, behavioral control and attitude factors on the purchase Intention of OTOP snacks food products : a case study among international consumers in Phuket-Thailand |
| title_fullStr |
The impact of subjective norms, behavioral control and attitude factors on the purchase Intention of OTOP snacks food products : a case study among international consumers in Phuket-Thailand |
| title_full_unstemmed |
The impact of subjective norms, behavioral control and attitude factors on the purchase Intention of OTOP snacks food products : a case study among international consumers in Phuket-Thailand |
| title_sort |
impact of subjective norms, behavioral control and attitude factors on the purchase intention of otop snacks food products : a case study among international consumers in phuket-thailand |
| publisher |
Prince of Songkla University |
| publishDate |
2015 |
| url |
http://kb.psu.ac.th/psukb/handle/2010/9893 |
| _version_ |
1681754322806767616 |