The impact of subjective norms, behavioral control and attitude factors on the purchase Intention of OTOP snacks food products : a case study among international consumers in Phuket-Thailand

The impact of subjective norms, behavioral control and attitude factors on the purchase Intention of OTOP snacks food products : a case study among international consumers in Phuket-Thailand

Thesis (M.B.A., (Business Administration))--Prince of Songkla University, 2014

محفوظ في:

التفاصيل البيبلوغرافية
المؤلف الرئيسي:	Mahamat Abdourrahmane
مؤلفون آخرون:	Sasiwemon Sukhabot
التنسيق:	Theses and Dissertations
اللغة:	English
منشور في:	Prince of Songkla University 2015
الموضوعات:	Business enterprises Consumer behavior Consumers Psychology Marketing
الوصول للمادة أونلاين:	http://kb.psu.ac.th/psukb/handle/2010/9893
الوسوم:	إضافة وسم لا توجد وسوم, كن أول من يضع وسما على هذه التسجيلة!
المؤسسة:	Prince of Songkhla University
اللغة:	English

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