The impact of subjective norms, behavioral control and attitude factors on the purchase Intention of OTOP snacks food products : a case study among international consumers in Phuket-Thailand
Thesis (M.B.A., (Business Administration))--Prince of Songkla University, 2014
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| Format: | Theses and Dissertations |
| Language: | English |
| Published: |
Prince of Songkla University
2015
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| Online Access: | http://kb.psu.ac.th/psukb/handle/2010/9893 |
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| Institution: | Prince of Songkhla University |
| Language: | English |