The influence of Chinese young audiences' involvement, perceived destination image, place attachment on their behavioral intentions to Phuket, Thailand: A case study of Thai TV series "I Told Sunset About You"

Master of Business Administration (Hospitality and Tourism Management (International Program)), 2023

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Bibliographic Details
Main Author: Shi, Dongqi
Other Authors: Panuwat Phakdee-auksorn
Format: Theses and Dissertations
Language:English
Published: Prince of Songkla University 2023
Subjects:
Online Access:http://kb.psu.ac.th/psukb/handle/2016/19240
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Institution: Prince of Songkhla University
Language: English