The influence of Chinese young audiences' involvement, perceived destination image, place attachment on their behavioral intentions to Phuket, Thailand: A case study of Thai TV series "I Told Sunset About You"
Master of Business Administration (Hospitality and Tourism Management (International Program)), 2023
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| Format: | Theses and Dissertations |
| Language: | English |
| Published: |
Prince of Songkla University
2023
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| Online Access: | http://kb.psu.ac.th/psukb/handle/2016/19240 |
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| Institution: | Prince of Songkhla University |
| Language: | English |