Examining the mediating effect of attitude towards electronic Words-of Mouth (eWOM) on the relation between the trust in eWOM source and intention to follow eWOM among Malaysian tr...

by Nur Thara Atikah Zainal, Amran Harun, Lily Jaratin
Published 2017

The Effects of Destination Image and Perceived Risk on Revisit Intention: A Study in the South Eastern Coast of Sabah, Malaysia

by Amran Harun, Amat Obong, Abdul Wahid Mohd Kassim, Jaratin Lily
Published 2018

Culture of brand origin (COBO): the impacts of language and linguistics on purchase intention of a brand

by Amran Harun, Nabsiah Abdul Wahid, Osman Mohamad, Jaratin Lily, Charlie Albert Lasuin
Published 2016

Smartphone dependency and its impact on purchase behaviour

by Amran Harun, Liew, Toh Soon, Abdul Wahid Mohd Kassim, Rini Suryati Sulong
Published 2015

Comparative Study Of Gender’s Attitude Toward The Intention To Imitate Korean Celebrity Endorsement

by Wan Roazha Wan Mat, Nelson Lajuni, Amran Harun, Azaze@Azizi Abdul Adis
Published 2020

Smartphone dependency and its impact on purchase behavior

by Amran Harun, Liew, Toh Soon, Abdul Wahid Mohd Kassim, Rini Suryati Sulong
Published 2015

Comparative Study of Gender's Attitude toward the Intention to Imitate Korean Celebrity Endorsement

by Wan Roazha Wan Mat, Nelson Lajuni, Amran Harun, Azaze @ Azizi Hj. Abdul Adis
Published 2020

Benefits of Facebook fan/brand page marketing and its influence on relationship commitment among Generation Y: Empirical evidence from Malaysia

by Nor Azim Ahmad Radzi, Amran Harun, T. Ramayah, Abdul Wahid Mohd Kassim, Jaratin Lily
Published 2018

The effect of brand trust, brand image, brand perceived value, brand reputation and brand experience on brand loyalty

by Amran Harun, Abdul Wahid Mohd Kassim, Rosle Mohidin, Norhusna Ahmad Nizam, Wong, Li Ting
Published 2021

The effect of brand image on overall satisfaction and loyalty intention in the context of color cosmetic. a pilot study.

by Stephen L. Sondoh Jr, Maznah Wan Omar, Nabsiah Abdul Wahid, Ishak Ismail, Amran Harun
Published 2007

The influences of service marketing mix on customer loyalty towards Umrah travel agents: Evidence from Malaysia

by Bestoon Abdulmaged Othman, Amran Harun, Wirya Najm Rashid, Safdar Nazeer, Abdul Wahid Mohd Kassim, Kadhim Ghaffar Kadhim
Published 2019

The influence of tourist motivation and cultural heritage attributes on tourist satisfaction of homestay programme

by Sofinah Yusof, Amran Harun, Syed Azizi Wafa Syed Khalid Wafa, Balvinder Kaur Kler, Mohd Rizwan Abd Majid
Published 2015

Non-Muslim Consumers Attitude and Repurchase Behaviour Towards Halal Food: An Application of Buyer Behaviour Model

by Dayang Haryani Diana Ag. Damit, Amran Harun, David Martin, Abdul Shukor B Shamsudin, Abdul Wahid Mohd Kassim
Published 2018

Covid-19 and ecotourism prospect: Malaysia and Indonesia perspectives

by Yuary Farradia, Yuary Farradia, Harun, Amran
Published 2022

Consumer behavior during the pandemic Covid 19

by Chu, Yi Ching, Abu Seman, Noor Aslinda, Harun, Amran
Published 2022