The effect of brand image on overall satisfaction and loyalty intention in the context of color cosmetic. a pilot study.
The purpose of this study is to examine the effect of brand image benefits on satisfaction and loyalty intention in the context of color cosmetic product. Five brand image benefits consisting of functional, social, symbolic, experiential and appearance enhances were investigated. A survey carried ou...
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| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Penerbit Universiti Sains Malaysia
2007
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| Subjects: | |
| Online Access: | https://eprints.ums.edu.my/id/eprint/18744/1/The%20Effect%20of%20Brand%20Image%20on%20Overall%20Satisfaction%20and%20Loyalty%20Intention%20in%20the%20Context%20of%20Color%20Cosmetic.pdf https://eprints.ums.edu.my/id/eprint/18744/ |
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| Institution: | Universiti Malaysia Sabah |
| Language: | English |