The effect of brand image on overall satisfaction and loyalty intention in the context of color cosmetic. a pilot study.

• Main Authors: Stephen L. Sondoh Jr, Maznah Wan Omar, Nabsiah Abdul Wahid, Ishak Ismail, Amran Harun
• Format: Article
• Language: English
• Published: Penerbit Universiti Sains Malaysia 2007
• Subjects: HD Industries. Land use. Labor
• Online Access: https://eprints.ums.edu.my/id/eprint/18744/1/The%20Effect%20of%20Brand%20Image%20on%20Overall%20Satisfaction%20and%20Loyalty%20Intention%20in%20the%20Context%20of%20Color%20Cosmetic.pdf; https://eprints.ums.edu.my/id/eprint/18744/
• Institution: Universiti Malaysia Sabah

The purpose of this study is to examine the effect of brand image benefits on satisfaction and loyalty intention in the context of color cosmetic product. Five brand image benefits consisting of functional, social, symbolic, experiential and appearance enhances were investigated. A survey carried ou...