Asymmetries in the effects of drivers of brand loyalty between early and late adopters and across technology generations

بواسطة Lam, Shun Yin, Shankar, Venkatesh
منشور في 2015

Product rating statistics as consumer search aids

بواسطة Guan, Chong, Lam, Shun Yin
منشور في 2020

Effects of thumbnail sizes & shopping goals on online consumer behaviour.

بواسطة Soh, Xiao Yun., Soh, Fang Hui., Siew, Shu Wen.
منشور في 2009

A practical guide to social media marketing for businesses.

بواسطة Lim, Qianyu., Chin, Xiu Wen., Soo, Lin Hui.
منشور في 2011

Effect of moods on consumer's memory of advertisements.

بواسطة Chek, Joanna Shuxian., Teo, Kristy Wei Ling.
منشور في 2008

The influences of self-reflection and social identity activation on product evaluation : a comprehensive review.

بواسطة Cheong, Wei Hua., Ong, Hwee Hoon., Kan, Garry Kar Wai.
منشور في 2009

The effects of lighting on purchase intentions.

بواسطة Lim, Wei Fang., Chua, Charlene., Ho, Michelle Hui Min.
منشور في 2010

Consumer loyalty towards mobile phone brands.

بواسطة Ong, Huichan., Tan, Leonard Chin Yang., Tan, Cindy Xinni.
منشور في 2008

Effects of mirrors in product displays on purchase intention.

بواسطة Lu, Chelsea Miaoling., Yeo, Sin Hock., Zou, Xinyi.
منشور في 2008

Moderating effects of similarity on the relationship between CSR efforts and anger felt during a product-harm crisis

بواسطة Ang, Hiang Ling, Chia, Zi Yan, Phua, Mei Qi
منشور في 2012

Do personality traits, perceived benefits and costs, and network externality affect consumers' adoption of 3G services?

بواسطة Cai, Lizi, Dang, Sharon Yee Man, Tan, Shumei
منشور في 2008

Effects of thumbnail sizes on downstream consumer behavior.

بواسطة Ng, Zhen Hui., Seet, Aileen Su Hua., Ng, Zhen Zhou.
منشور في 2010

Viral marketing

بواسطة Koh, Hwee Ser, Choy, Adeline Wai Yu, Yan, Eunice Jieying
منشور في 2012

Understanding customer loyalty and its antecedents : an analysis from the mobile phone market

بواسطة Lai, Shui Fa, Teo, Yu Shan, Tay, Gui Wen
منشور في 2008

Relationship between brand name linguistics and product evaluation.

بواسطة Khor, Shu Ya., Huang, Shiya., Huang, Huibin.
منشور في 2008

Effect of placement of print advertisements on recall

بواسطة Mak, Pui Zee, Ang, Pei Chen, Chew, Serene Huoy Ling
منشور في 2008

The effects of fit between colour, window display props and product on display on consumers' perceptions, perceived price, perceived quality and shopping intentions

بواسطة Huang, Yue Yang, Lam, Soanne Jia Bao, Neo, Lina
منشور في 2008

Effects of positions of brand names in print advertisements on the recall rates.

بواسطة Mah, Yi Ling., Chua, Chelsey Geok Shan., Lim, Dana Jiahui.
منشور في 2008

What should sponsors look out for? : a study on brand equity, message strategy and product benefits on brand attitude.

بواسطة Tan, Angelyn Jia Li., He, Aizhen., Low, Daphne Lin Li.
منشور في 2013

Effects of product display and gender on consumer purchase behaviour.

بواسطة Chen, Yanling., Lee, Wenting., Yap, Fiona Jingyi.
منشور في 2008