Author Search Results

1

Marketing in Singapore : macro trends and their implications for marketing management

Marketing in Singapore : macro trends and their implications for marketing management

by Wirtz, Jochen
Published 2018

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Working Paper/Technical Report

2

Propositions on how to reduce halo effects in attribute-specific customer satisfaction measures

Propositions on how to reduce halo effects in attribute-specific customer satisfaction measures

by Wirtz, Jochen
Published 2018

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Working Paper/Technical Report

3

Marketing in Singapore : macro trends and their implications for marketing management-1995 update and extension

Marketing in Singapore : macro trends and their implications for marketing management-1995 update and extension

by Wirtz, Jochen
Published 2018

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Working Paper/Technical Report

4

Marketing in Singapore : macro trends and their implications for marketing management - 1996 update and extension

Marketing in Singapore : macro trends and their implications for marketing management - 1996 update and extension

by Wirtz, Jochen
Published 2018

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Working Paper/Technical Report

5

Growth of the service sector in Asia

Growth of the service sector in Asia

by Wirtz, Jochen
Published 2018

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Working Paper/Technical Report

6

Halo in satisfaction measures : the role of purpose of rating, number of attributes, and customer involvement

Halo in satisfaction measures : the role of purpose of rating, number of attributes, and customer involvement

by Wirtz, Jochen
Published 2018

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Working Paper/Technical Report

7

From entrepot to NIC - economic and structural policy aspects of Singapore's development

From entrepot to NIC - economic and structural policy aspects of Singapore's development

by Menkhoff, Thomas, Wirtz, Jochen
Published 2018

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Working Paper/Technical Report

8

Determinants of effective membership marketing : towards a research agenda

Determinants of effective membership marketing : towards a research agenda

by Kum, Doreen, Wirtz, Jochen
Published 2018

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Working Paper/Technical Report

9

Consumer cheating on service guarantees : an experimental study

Consumer cheating on service guarantees : an experimental study

by Wirtz, Jochen, Kum, Doreen
Published 2018

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Working Paper/Technical Report

10

The role of pre-consumption affect in post-purchase evaluations of services - an experimental investigation

The role of pre-consumption affect in post-purchase evaluations of services - an experimental investigation

by Wirtz, Jochen, Mattila, Anna
Published 2018

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Working Paper/Technical Report

11

Recent advances in understanding and managing consumer word-of-mouth

Recent advances in understanding and managing consumer word-of-mouth

by Chew, Patricia, Wirtz, Jochen
Published 2018

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Working Paper/Technical Report

12

Designing service guarantees : is full satisfaction the best you can guarantee

Designing service guarantees : is full satisfaction the best you can guarantee

by Wirtz, Jochen, Kum, Doreen
Published 2018

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Working Paper/Technical Report

13

Institutionalising customer-driven learning through fully integrated customer feedback systems

Institutionalising customer-driven learning through fully integrated customer feedback systems

by Wirtz, Jochen, Tomlin, Monica
Published 2018

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Working Paper/Technical Report

14

Congruency of scent and music as a driver of in-store evaluations and behavior

Congruency of scent and music as a driver of in-store evaluations and behavior

by Wirtz, Jochen, Mattila, Anna
Published 2018

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Working Paper/Technical Report

15

Determinants of consumer cheating on service guarantees : results from three experimental studies

Determinants of consumer cheating on service guarantees : results from three experimental studies

by Wirtz, Jochen, Kum, Doreen
Published 2018

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Working Paper/Technical Report

16

Singapore Airlines : what it takes to sustain service excellence - a senior management perspective

Singapore Airlines : what it takes to sustain service excellence - a senior management perspective

by Wirtz, Jochen, Johnston, Robert
Published 2018

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Working Paper/Technical Report

17

Consumer complaining to firms : the determinants of channel choice

Consumer complaining to firms : the determinants of channel choice

by Wirtz, Jochen, Mattila, Anna S.
Published 2018

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Working Paper/Technical Report

18

Consumer responses to compensation, speed of recovery and apology after a service failure

Consumer responses to compensation, speed of recovery and apology after a service failure

by Wirtz, Jochen, Mattila, Anna S.
Published 2018

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Working Paper/Technical Report

19

Determinants of unethical and opportunistic behavior of consumers

Determinants of unethical and opportunistic behavior of consumers

by Kum, Doreen, Wirtz, Jochen
Published 2018

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Working Paper/Technical Report

20

Structural and Economic Aspects of Singapore's Development (in German)

Structural and Economic Aspects of Singapore's Development (in German)

by MENKHOFF, Thomas, WIRTZ, Jochen
Published 1997

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