SOCIAL MEDIA MARKETING AT EL-STORE IN ORDER TO INCREASE BRAND AWARENESS AND SALES

• Main Author: FEBRIANA (NIM : 29111017) Pembimbing : Leo Aldianto, MBA, MSc, ELINDA
• Format: Theses
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/18386
• Institution: Institut Teknologi Bandung

Social media, like Facebook, Twitter, and Instagram is growing in Indonesia especially in big city or in urban area. The user of social media is increasing every year. Nowadays social media is not only used to communicate between networks but also used to promote about a product or service. This mak...