PROPOSED MARKETING STRATEGY IN ORDER TO ATTRACT FOOD PLACE IN SELLING TEH KOTAK ULTRA

Nowadays, the competition in the ready to drink (RTD) tea industry seems to be increased. The condition also showned by the emergence of many of new RTD tea product that produced by existing manufactures or even new comers in the competition. On the other hand, the emergence of distributors has help...

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Bibliographic Details
Main Author: SETIAWAN (NIM: 29108360), MELINO
Format: Theses
Language:Indonesia
Online Access:https://digilib.itb.ac.id/gdl/view/18905
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Institution: Institut Teknologi Bandung
Language: Indonesia