PROPOSED MARKETING STRATEGIES AND IMPLEMENTATION FOR THE GRAND HOTEL PREANGER IN ORDER TO FACE THE HOTEL INDUSTRY COMPETITION IN BANDUNG
The tourism industry can not be separated from the hospitality industry. Hotels can be used as a means of supporting the success of the tourism program. Advancement of tourism and the uniqueness of the city of Bandung has been successful in attracting tourists to visit Bandung, and even an increase...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/19065 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |