SEMIOTICS APPROACH OF 'SAYANG BANDUNG'S ENVIRONMENTAL HYGIENE CAMPAIGN PUBLIC SERVICE ADVERTISEMENT 2014-2015 SIGN ANALYSIS
In 2014, a city communication program titled Sayang Bandung issued two public service announcements related to cleanliness accompanied by the Peraturan Daerah (Perda) No. 11 of 2005 on the Implementation of Order, Cleanliness and Beauty (K3) in Bandung. The ad was created by a non-government team (N...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/21687 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |