FACTORS INFLUENCING CONSUMER PREFERENCES TOWARDS ONLINE TRANSPORTATION APPS: CASE OF GO-JEK
The rapid development of technology causing a demand to get access to get information quickly and as the result smartphone emerge as one of the solution to meet the demand. As the result of the increasing acceptance of smartphone usage worldwide with 93% of internet user in Indonesia accessing their...
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| Main Author: | |
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/21797 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
