NETWORK-BASED BUSINESS MODEL INNOVATION IN CULINARY INDUSTRY IN INDONESIA: CASE STUDY OF KEM CHICKS, JURAGAN KULINER, AND PESONA

• Main Author: MARSINO (NIM 19014118), EUNIKE
• Format: Final Project
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/21999
• Institution: Institut Teknologi Bandung

ABSTRACT <br /> <br /> Recently, innovation and collaboration in culinary industry are proved to give great impact to <br /> <br /> the industry itself and even to other industries. As for Indonesia, the development of culinary <br /> <br /> industry has started from the time when it became the subsector in Creative Economics under <br /> <br /> Indonesia Ministry of Tourism. New networks started to be involved in the industry which <br /> <br /> lead to new opportunities. Even so, the actors in culinary industry in Indonesia are lack of <br /> <br /> knowledge in the innovated business model which leads to the lack of collaboration between <br /> <br /> networks. Therefore, there needs to be an analysis of the new business model based on the <br /> <br /> network perspective. <br /> <br /> This research used qualitative research approach by using semi-structured interview. The <br /> <br /> interviewees of the research were the people who are felt to have implemented the networkbased <br /> <br /> business model in the culinary industry. In this case, the interviewee were the <br /> <br /> representative of PT. Boga Catur Rata (Kem Chicks), Juragan Kuliner, and Pesona. The <br /> <br /> interview was held to find out the way how their network works, the business model used in <br /> <br /> the network, and the innovation that has been implemented in the network. The result of the <br /> <br /> analysis shows that every actor in culinary industry can collaborate with either the same actor <br /> <br /> in the industry or other actor from outside the culinary industry. There also needs a clear <br /> <br /> regulation of cooperation so every actor can optimally play their role and generate optimal <br /> <br /> revenue as well. <br /> <br /> Keywords: Business Model, Business Model Innovation, Culinary Industry, Network