DEVELOPMENT OF SUCCESS MEASURES MODEL FOR MOBILE COMMERCE USING TEXT MINING AND MULTIGROUP SEM (STRUCTURAL EQUATION MODEL)
The acceptance of the mobile commerce application system from customer perception is one of the driving factors for a successful mobile commerce implementation.The increasing number of companies that fail to implement mobile commerce applications is the driving forces behind the need to measure the...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/25155 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |