PERANCANGAN STRATEGI PEMASARAN TERHADAP KAWASAN PARIWISATA KOTA BANDUNG UNTUK KATEGORI BACHELOR STAGE BERDASARKAN ANALISIS PREFERENSI KONSUMEN

Bandung City has the highest percentage of domestic tourist visits in West Java, which is 16.7%. One of the potential aspect in Bandung City is the source of local tourists that dominated by bachelor stage tourists aged 18 to 29 years. This potential, is not yet optimally utilized by the Dinas Kebud...

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Bibliographic Details
Main Author: SUTOMO NIM 13414003 , EDY
Format: Final Project
Language:Indonesia
Online Access:https://digilib.itb.ac.id/gdl/view/26851
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Institution: Institut Teknologi Bandung
Language: Indonesia