ENDORSEMENT TOWARD CELEBRITIES̉̉ INSTAGRAM THAT AFFECT MILLENNIAL BEHAVIOUR: ATTRACTIVENESS OF BEAUTY PRODUCT ENDORSEMENT
Endorsement in Instagram is at this point in time becoming a new trend. There were many owners of well-known businesses and start-up businesses who decided to spend their money to corporate with celebrities to promote the product on their instagram’s account, which has many followers. A lot of be...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/28414 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |