ENDORSEMENT TOWARD CELEBRITIES̉̉ INSTAGRAM THAT AFFECT MILLENNIAL BEHAVIOUR: ATTRACTIVENESS OF BEAUTY PRODUCT ENDORSEMENT
Endorsement in Instagram is at this point in time becoming a new trend. There were many owners of well-known businesses and start-up businesses who decided to spend their money to corporate with celebrities to promote the product on their instagram’s account, which has many followers. A lot of be...
محفوظ في:
المؤلف الرئيسي: | Diva Maharani (19015051), Kenira |
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التنسيق: | Final Project |
اللغة: | Indonesia |
الوصول للمادة أونلاين: | https://digilib.itb.ac.id/gdl/view/28414 |
الوسوم: |
إضافة وسم
لا توجد وسوم, كن أول من يضع وسما على هذه التسجيلة!
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المؤسسة: | Institut Teknologi Bandung |
اللغة: | Indonesia |
مواد مشابهة
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Korean beauty experience : a study of endorser and store environment effects on consumer behaviour
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AFFECTING FACTORS OF CELEBRITY ENDORSEMENT TOWARDS PURCHASE INTENTION ON FASHION ONLINE SHOP THROUGH INSTAGRAM
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بواسطة: Novha Sary, Nadiya